Within the span of eight months this year Vietnam mobile subcribers reaches the mark of 52.4 million.The mobile penetration rate now stands at around 60 per cent. It is anticipated that the mobile subscribers will grow to 65 million by later this year and mobile penetration will increase to 70 users per 100 people.
Over the last four years cellular market of Vietnam shows fast paced growth, going from four million users by the end of 2004, to 37 million by the end of 2007. Considering its demographic trends it is anticipated that the boom will continue for at least the next five years, and probably longer. “By 2012, we forecast the total 89 million mobile market is achievable in Vietnam. Mobile penetration of about 99 per cent is possible in that timeframe,” said, Roger Barlow, chairman and CEO of RJB Consultants Limited. The factors that leads to growth are:
- Lower priced handsets and service plans
- Increased competition among five GSM networks
- Network expansion into rural areas
- Convergence between mobile and fixed networks
- Broadcast capabilities and data usage through 3G deployments
Viettel adds 60,000 new mobile subscribers per day and MobiFone around 40,000 users. Viettel has captured 40% of the market and have become a strong participant.
Source: Wireless Federation.