The most striking broadband number for the fourth quarter of 2007 is the growth of Sky's subscriber numbers. For the fifth quarter in a row, Sky was by far the strongest major ISP in terms of adding subscribers and increasing market share. In this case it added 260,000 new broadband lines, 42% of the total net adds in the quarter, overtook Orange to become the fifth largest ISP, and added 1.4% to its share of the market.
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Figure 1: ISP broadband market shares Q407
The other main winners, although a long way behind, were Carphone Warehouse and BT. CPW grew slightly faster than the market as a whole and added 0.1% to its market share to reach 16.6%. BT as a whole also gained almost 0.1% of market share. Much of this was due to the performance of its newly acquired PlusNet and Madasafish subsidiaries which actually grew faster than CPW.
Although Virgin Media continued to lose market share it also had a relatively good quarter. Adds of 106,000 in Q4 were 10,000 down from Q3, but still 30% better than a year earlier. It looks as though the cable company may have broken out of its average of 81,000 broadband adds per quarter, which held for the six quarters from Q2 2006 to Q3 2007.
Source: Point Topic.