A UK bus company, Arriva has launched a mobile ticketing service, which the company says is believed to be the largest deployment of its kind in the world, covering approximately 1,000 routes served by Arriva's regional fleet of 4,500 buses. It will enable passengers to use their mobile phones to purchase tickets and then display them to the driver.
Arriva has worked in partnership with Concept Data Technologies and mBlox to create the m-ticketing service, which is a free to download mobile phone application. Once downloaded it allows people to purchase a range of tickets. Tickets can be bought either directly through the application via a registered card or by purchasing credit from any PayPoint outlet either by cash or card.
People using the m-ticketing service can save also 10 per cent off Arriva four-weekly saver tickets.
The m-ticketing technology can be operated on any GPRS enabled phone. The service also works on BlackBerry smartphones and from early 2010 will be iPhone compatible as well. Phones with black & white screens, which are typically four or more years old, cannot be used.
Source: Cellular News