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 Thursday, July 17, 2008

In Q1 08, the UK mobile customer base saw its first quarterly decline for two years, shedding 119k customers to finish the quarter on 70.67m. This is equivalent to a penetration rate of 116.0%. The losses were widespread, with O2, T-Mobile, Virgin and Tesco all suffering net declines. A similar range of companies also lost customers in Q1 07, but in that quarter a strong performance from Vodafone (723k net additions) ensured that the total customer base grew; in Q1 08, however, the highest figure for net additions was Orange’s 114k. Hutchison gained 75k and Vodafone 41k, but O2 lost 79k, T-Mobile 71k, Virgin 68k and Tesco 100k.

Quarterly Net Additions, Q1 07 vs Q1 08

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Source: Cellular News.