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 Monday, March 16, 2009

A survey has found that 74% of all messages globally are now sent through a mobile device, report TNS. This is a huge increase on 12 months ago where this figure was only 59%. This trend is even higher in emerging markets where nine out ten messages now go out via mobiles.

“As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers are more likely to by-pass fixed communications altogether and go straight to mobiles,” said Sam Curtis, Sector Development Manager at TNS Technology. The study reveals that in India, for example, consumers are twice more likely to have a mobile phone than a fixed line telephone.

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Source: Cellular News.