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 Tuesday, August 31, 2010

­Almost half of international mobile executives (48%) predict mobile operators will focus on developing new pricing models over the next three years, with 55% agreeing that tiered pricing is the way forward in mature markets and 47% arguing flat-rate "all-you-can-eat" data tariff plans are damaging their ability to increase revenue, according to a survey commissioned by international law firm Freshfields Bruckhaus Deringer.

The cost of funding next-generation networks (44%) and ensuring adequate backbone capacity for future traffic loads (37%) are also identified as critical challenges whilst more than 60% believe pricing mechanisms will solve or mitigate the strain on the networks caused by data-hungry devices such as internet-connected smart phones. The move towards usage-based pricing models is predicated on an aggregate increase in data traffic. In mature markets, 37% anticipate application downloads will be a main revenue source in three years' time, exceeding voice (36%) and video downloads (32%).

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Source: Cellular-News