Telefonica will increase the broadband speeds provided to its ADSL subscribers from the current 6 Mbps to 10 Mbps. The upgraded speeds will involve no extra charges for customers. The speed upgrade process is scheduled for completion by end-2011. Additionally, starting September, Telefonica will double the mobile broadband speeds for customers located in Madrid and Barcelona, from the current 21 Mbps to 42 Mbps.
According to Guillermo Ansaldo, Telefonica's head of Spanish operations, mobile broadband services will be the main market driver in coming years. In the 2008-2012 period, the number of mobile broadband accesses is expected to increase 6-fold, while mobile broadband traffic will multiply by 17.