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 Tuesday, May 13, 2008

At the Canalys Navigation Forum in Taipei this week there will be a lot of discussion by industry experts about the future of Taiwan’s role in both the global and Asia-Pacific regional markets for satellite navigation solutions. But Taiwan’s local market will also be considered, with the first presentation of results from a new survey of over 1,000 Taiwan consumers, which explores the local opportunity for GPS navigation and location-based services on mobile phones and portable navigation devices (PNDs).

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“When asked which services they were interested in having on their mobile phone, whether for free or at a small ongoing cost, maps and navigation came top,” added Canalys analyst Daryl Chiam. “This was much more popular than having television or music on the phone, and these were some way ahead of services that are spreading out from use on the PC, such as web browsing, e-mail and instant messaging. We find that, although consumer mobile application preferences can vary quite a lot by country, having maps, location and navigation information is usually at, or very near, the top of the list.”

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Source: Cellular News.