Sweden's retail market for electronic communications increased during 2009 by 2 percent to SEK 50.5 billion, according to a report by local telecommunications authority PTS. The average household generated SEK 563 per month in revenues for market stakeholders during 2009, which was SEK 1 less than during 2008. In 2009, revenues from mobile services increased by 9 percent to SEK 22.2 billion in Sweden. At the same time, the number of mobile subscriptions, including voice and data, increased by 7 percent to 11.6 million at the end of 2009. Subscriptions for mobile broadband represented the largest share of this increase. The number of these subscriptions increased by 50 percent year-on-year to 1.31 million. During 2009, more SMS were sent than the total number of calls made from fixed and mobile phones. In the same period, 16.3 billion SMS were sent from mobile telephones, corresponding to an annual increase of about 65 percent. The average customer sent 133 SMS per month. Traffic for mobile data services amounted to 27,800 TB, corresponding to an increase of 103 percent compared with 2008. Revenues from fixed call services declined by 6 percent to SEK 15.4 million.
At the end of 2009, there were 5.151 million fixed telephone subscriptions in Sweden, which is 4 percent less than in 2008. While the number of traditional fixed telephony (PSTN and ISDN) subscribers fell, fixed IP-based telephony subscriptions rose in 2009. The number of internet subscriptions amounted to 4.596 million at the end of 2009. Of these, 4.255 million were broadband subscriptions, which corresponds to an increase of 13 percent year-on-year. The number of fixed broadband subscriptions was 2.945 million at the end of 2009, which is in line with the figure recorded at the end of 2008.