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 Friday, April 17, 2009

­Taiwan's mobile phone market is forecast to shrink by 9.3% to around 6.4 million units. The Taipei-based Market Intelligence & Consulting Institute (MIC) puts the shrinkage down to slower handset replacements due to the economic downturn. Some 80% of the Taiwanese market depends on replacement sales.

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As for the Taiwanese mobile phone market in 2008, with the exception of the first quarter which saw year-on-year growth in sales, the other three quarters all posted sales declines compared with the same periods in the previous year. Taiwanese mobile phone market volume in the fourth quarter of 2008 was 1.70 million units, down 5.9% sequentially and 4.7% year-on-year. Taiwanese mobile phone ASP (Average Selling Price) was on the decline as well, mainly owing to the fact that Taiwanese mobile phone users mostly chose to obtain free phones when renewing their subscriptions.

Meanwhile, the number of 3G subscribers saw steady growth in 2008. Boosted by mobile operators' subsidy policies for 3G phones and Smartphones, the sales of 3G phones accounted for 49.7% of the overall Taiwanese mobile phone market volume, while the sales of Smartphones inched up to over 5% of the overall market volume.

Source: Cellular News.