With a mobile services penetration rate of 65% at year-end 2010 that is expected to catapult to 93% by 2016, Senegal is one of the more advanced mobile markets in West Africa, with plenty of room for growth, according to Pyramid Research.
During the past few years, the number of mobile subscriptions in Senegal swelled by 56% to reach 8.3m at the end of 2010.
"From 2011-2016, Pyramid expects mobile revenue to increase at a CAGR of 4% to $1.1bn in 2016, mainly because of the rise in broadband penetration and increased pricing competition among the three mobile network operators," indicates Pyramid Research Associate Research Analyst Ronda Zelezny-Green."A third factor contributing to mobile growth is the entry of a fourth mobile operator at some point within the next year, further driving operator experimentation with more competitive pricing strategies, innovation in service offerings and development of existing network coverage," she adds. Pyramid projects mobile broadband subscriptions to grow at a CAGR of 7%, reaching almost 13.9m by 2016.
Source: Cellular News