The evergrowing competition in the Kenyan mobile market is expected to take down Safaricom’s market share which will drop from its dominant 80% to 65% in another four years. The fall will be driven by the launch of rival operators, says Chief Executive Michael Joseph.
“We will have between 65% and 70% market share by 2011,” says Michael. The closest competitor to Safaricom is Zain, which has started offering all new lowered tariffs and products, which targets the lower segment of market, which was earlier captured by Safaricom.
The state owned Telkom Kenya is speedily building up its GSM ntwork under the brand name Orange. In order to stay in competition, Safaricom has invested more in data services and is building a WiMax network, to complement its broadband service launched in August this year.
“We are diversifying our revenue streams, with a shift from the voice market. Which is becoming increasingly unattractive, due to the low tariffs, to data,” says Michael. He additionally said that the operator with its broad network can fight the agressive competition.
Source: Wireless Federation.