International Telecommunication Union   ITU
 
 
Site Map Contact us Print Version
 Friday, February 05, 2010

­Kenya's Safaricom, and other emerging market mobile operators, are seeing increasing use of non-voice services as a result of pricing plans that take into account how money is actually earned and spent in developing economies. A Strategy Analytics report points out that Safaricom's M-PESA mobile funds transfer service handles nearly 10 percent of Kenya's GDP in transactions that average less than $20.

Click here to see full article

"Providing low-increment services in a pre-paid environment has some unique requirements for back-office and billing services," notes Susan Welsh de Grimaldo, Director of Strategy Analytics Mobile Broadband Opportunities service. "It is not good business if a $2 transaction billed incorrectly leads to a $10 customer service call."

Source: Cellular News