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 Wednesday, March 11, 2009

With 18.1 million units sold in 2008, demand for Portable Navigation Devices (PNDs) increased by 3 million units compared to 2007; a 20 percent rise. In quarter 4 the economic crisis took its toll on the market. The industry defied falling prices through a variety of innovations.

Never before have so many Portable Navigation Devices been sold in Europe as in 2008. With 18.1 million units purchased, 2008 volumes surpassed those of 2007 by 3 million, or 20 percent. Germany led the way as the most important market in Europe, with 4.375 million PNDs sold – a growth rate of 22 percent compared to 2007. Sales in Eastern Europe increased by 600 thousand to reach 1.5 million, compared to 16.6 million in Western Europe (up from 14.5 million the previous year) – a growth rate of 15 percent.

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Source: Cellular News.