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 Friday, January 25, 2008

The United Kingdom has been expelled from the list of the world's ten largest markets by Pakistan, as the South Asian market moved on to a total of 70 million customers by the end of Q3 2007, ahead of the UK with 69.3 million. Of course, the UK figure takes into account active customer numbers wherever possible, whilst the Pakistani number does not and almost certainly masks a very significant degree of inactivity. However, the change in the ranking - which uses active numbers wherever possible - is symbolic of current developments in the industry.

Italy also lost a place this quarter, slipping from eighth place to ninth, giving way to Indonesia, which moved up another place having been responsible for relegating the UK to tenth place in Q1 2007. Further down the ranking France also gave ground, this time as not one but two Asian markets - in the shape of the Philippines and Thailand - moved past it to take 15th and 16th places.

Meanwhile looking to the top 20, we find there was only one new entrant, Nigeria, which leapt from 22nd place to 19th in Q3 2007, knocking South Korea to 20th and ousting previous number one South Africa from the top 20. South Africa's status as the world's 20th largest market lasted just three months, as it only overtook Poland to enter the ranking in Q2 2007.

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Source: Cellular News.