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 Monday, January 24, 2011

­3G technology will account for 82 percent of total mobile subscriptions in Puerto Rico by 2015, according to a new report from Pyramid Research.

"Puerto Rico's shrinking fixed voice market, in combination with a growing demand for data applications and contents, brings new revenue opportunities to local operators, both in the fixed and mobile segments," says Eulalia Marin-Sorribes, Research Analyst at Pyramid. "As Puerto Rico has the highest 3G penetration in Latin America, operators are now trying to make customers use the technology for services beyond SMS and MMS by promoting the use of smartphones," says Marin-Sorribes.

"Mobile applications, such as mobile banking and mobile advertising, could become rich revenue lines for local companies, particularly taking into account Puerto Rico's relatively high GDP per capita," she says. Operators are trying to encourage customers to use 3G technology for services beyond SMS and MMS by promoting the use of smartphones.

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Source: Cellular News
3G | Revenues