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 Friday, 17 October 2008

During 2007 and into 2008, the market for prepaid mobile services has continued to grow more than twice as fast as the contract market according to Informa Telecoms & Media. At the end of 2007, there were 2.33 billion prepaid subscriptions in the world, of which nearly two per cent were accounted for by prepaid WCDMA accesses.

Prepaid services generated $241.9bn in revenues for mobile network operators in 2007. By far the largest prepaid market was Asia Pacific, with 43 per cent of global subscriptions and almost 30 per cent of revenues.

The number of people owning multiple SIMs continues to rise, and at the end of 2008 about 28.9 per cent of reported subscriptions worldwide will be accounted for by secondary or tertiary SIM card ownership. Operators may be forced to consider whether issuing SIM cards is a sustainable way of increasing the lifetime value and profitability of individual customers.

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Source: Informa Telecoms & Media.