Philippine Long Distance Telephone Company (PLDT), the nationís largest operator by subscribers and revenues, said yesterday that it passed the three million-mark for broadband subscribers in the first quarter of this year. Napoleon Nazareno, PLDT and Smart president and CEO, said that his company currently leads the broadband segment in the Philippines, with revenues from high speed fixed and mobile internet services increasing 34% year-on-year to PHP5.8 billion (USD134.7 million) Ė equivalent to 14% of consolidated service revenues. Broken down by technology, PLDT DSL generated PHP2.6 billion in revenue in 1Q12, up 15% y-o-y, while the groupís mobile arm Smart contributed PHP1.7 billion from its wireless broadband services and newly acquired unit, Digitel (Sun Cellular) chipped in with a further PHP800 million. PLDT and its group subsidiaries controlled around 65% of the overall retail broadband market at the end of March 2012, he added.

Source: Telegeography