Two thirds of Hungary's smartphone owners state that applications constitute an organic part of their smartphone according to the research carried out by Magyar Telekom among smartphone and internet users.
As partially known already from earlier researches, 38% of Hungarian internet users aged 14-69 have smartphones, equaling about 1.7 million people. 80% of them also use smartphones to access the internet. The current research underlines that 80% of Hungarian internet users realize that smartphones are differentiated from traditional phones by running an operation system, and 70% are also right about seeing the difference in the availability of applications.
1.3 million users state that they already downloaded applications, on average 16 - the most popular apps are music players, followed by calendars, email and community apps, and naturally games. Top ten apps include weather, photo and video recorder and player, as well as map and navigation apps. The research outlines that smartphone owners mostly look up information about applications in the AppStore or on the internet - however many enquire with friends and acquaintances. Women and those aged 14-18 are less active in checking individual applications.
Majority of those paying for applications only purchased 1-2 apps, 25% of them bought 3-5 apps and 6% of them purchased more than 10 apps. iPhone owners are clearly on top of the statistics, men and those with higher education background, as well as the more affluent are somewhat more active in this domain. Smartphone owners using apps on their phones clearly found prefer payment methods where against paying a smaller amount the given app can be tested and further payment is only needed for further functions.
Mobile phone applications are also ever more popular among small and medium entrepreneurs: shop owners, those working in catering trade and real estate agencies start to realize possibilities inherent in this new communication channel.
Source: Cellular News.