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 Thursday, 09 June 2011

Since its launch back in December 2008, North Korea's koryolink has been focusing on maximizing the size of its subscriber base. ­It's majority shareholder, Orascom Telecom said that in Q1 2011, koryolink has successfully reached and crossed the half million subscriber mark closing the quarter with an ending base of over 535,000 subscribers.

Throughout the first quarter, koryolink continued to focus its efforts on two main areas; boosting subscriber growth and maximizing foreign currency revenues. The company said that this was done using a three-pronged approach which involved offering innovative products and services to the market, maintaining a strong sales presence across major cities and expanding network coverage to cover a larger percentage of the Korean population.

In February 2011, koryolink introduced an innovative offering targeting all Korean customers called the "Euro Packs". The "Euro Packs" are basically recharge cards that subscribers can buy in Euros and in return, such scratch cards offer them free voice & VAS in the off-peak period. The main objective behind launching such an offering was to boost koryolink's Euro revenue. The "Euro Packs" sales trend has seen a steady increase since launch which proves the right compatibility and wide acceptance of the offering in the Korean market. In January 2011, and for the first time in the DPRK, koryolink offered MMS to its subscribers. This represented the latest addition to koryolink's VAS portfolio. The service was received positively from subscribers and continues to exhibit a healthy growth rate to date.

In its efforts to better serve existing subscribers and reach out to potential customers, koryolink has maintained a wide distribution network consisting of 18 shops inside the capital Pyongyang and 8 shops covering eight main cities in the DPRK through an agreement with KPTC. Through such distribution network koryolink provides a variety of services such as selling new lines, selling airtime, providing information to subscribers, etc. Koryolink's network currently consists of 341 base stations covering the capital Pyongyang, 14 main cities as well as 72 smaller cities. The network coverage also extends over 22 highways. As of the end of Q1 2011, koryolink's network covers 13.6% of the DPRK's territory and 92% of its population.

Source: Cellular News