Orange launched its mobile payment service Orange Money in Madagascar in early May in partnership with Banque Malgache de l'Ocean Indien (BMOI) and post office Paositra Malagasy (PAOMA). The service allows mobile customers to deposit, withdraw and transfer money, to easily buy call credit, to pay for goods at certain retail partners and to pay bills. As previously reported, the operator introduced Orange Money to two West African countries in the last few weeks, Senegal and Mali. Orange is studying customer needs in each market, with the intention of developing additional, more advanced mobile payment services such as international money transfers. Orange Money is available to all Orange customers whether or not they have a bank account, and is activated free of charge and with no minimum deposit. Orange's mobile-payment service is built around partnerships with local banks, which are responsible for issuing and guaranteeing the electronic money. The introduction of Orange Money in Senegal, Mali and Madagascar follows the initial launch of the service in Cote d'Ivoire in December 2008.