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 Thursday, October 30, 2008

Operator expands to 15 African markets via launches in Kenya, Uganda and Niger

France Telecom-owned Orange has long had a footprint in the predominantly French-speaking areas of West Africa, but this year has seen the operator push into new African markets and seek to exploit its brand profile in the continent.

Orange entered Kenya - East Africa's largest economy - via its US$390 million acquisition of a 51 percent stake in Telkom Kenya in December 2007. The operator subsequently rebranded the company as 'Orange Kenya' and launched operations last month. Orange is targeting 1.5 million customers within a year and claims to be the first 'integrated' operator in the country by combining mobile, fixed-line and Internet services. It has reportedly invested US$110 million in the subsidiary to date – the majority of investment focused on expanding its GSM network. It is using mobile market-leader Safaricom's network to ensure a nationwide service while it builds-out its own infrastructure but expects to cover the whole country within two years. Orange Kenya is the third mobile operator in the market (after Safaricom and Zain), while a fourth player - Econet Wireless Kenya, a specialist 3G operator - plans to launch in the country soon.

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Operator

 

Market

Ownership

Connections

Market Share

Market Position

MobiNil

Egypt

71.25%

17,518,000

50.57%

1 / 3

Orange Senegal

Senegal

42.40%

3,042,000

64.44%

1 / 2

Orange Ivory Coast

Ivory Coast

85.00%

2,826,000

36.33%

2 / 4

Orange Mali SA

Mali

42.30%

2,367,000

87.88%

1 / 2

Orange Cameroon

Cameroon

99.50%

1,827,000

37.04%

2 / 2

Orange Madagascar

Madagascar

65.90%

1,655,000

64.88%

1 / 2

Orange Botswana

Botswana

51.00%

620,000

41.20%

2 / 2

Orange Mauritius (Cellplus)

Mauritius

40%

560,000

60.01%

1 / 2

Orange Guinea

Guinea

--

398,000

--

--

Orange Equatorial Guinea

Equatorial Guinea

40.00%

255,000

100.00%

1 / 1

Hits Telecom

Uganda

53.00%

135,335

2.17%

5 / 5

Orange Republic of Centrafrica

Central Republic of Africa

--

70,000

--

--

Orange Guinea Bissau

Guinea Bissau

--

41,000

--

--

Orange Kenya*

Kenya

51.00%

0

0.00%

3 / 3

Orange Niger**

Niger

--

0

0.00%

4 / 4

TOTAL

 

 

31,314,335

 

 

France Telecom (Orange) Africa Mobile Connections: Q2, 2008
Source: Wireless Intelligence, company data 
* Launched 17 September 2008; ** Launched 30 June 2008

Source: Wireless Federation.