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 Thursday, May 19, 2011
Orange Austria has introduced a new tariff structure called Supernet. All Supernet tariffs include unlimited mobile data use. Supernet is available in five variaties: Supernet 300, 2000, 3000 Young, 4000 and 6000. The number in the tariff name stands for included minutes and SMSs which can be used within Austria and the tariffs cost EUR 9, EUR 15, EUR 15, EUR 25 and EUR 40 per month respectively. Supernet 2000, 3000 Young, 4000 and 6000 include 1 GB, 2 GB, 2 GB and 4 GB data use at the highest speed available after which the data download speeds are dropped to GPRS level until a new month begins.
 
Minutes and SMS used on top of the included units are charged at EUR 0.10 per message or minute. The tariffs are directly available for new customers or existing customers extending their contracts, while existing customers with an ongoing contract will be offered to change to the new tariffs in July of this year, according to Orange Austria CEO Michael Krammer in an interview with Austrian newspaper Die Presse at the launch press conference. Krammer also said 80 percent of new Orange Austria customers also purchased a smartphone during this year and that Austria has the highest iPhone penetration of Europe, 50 percent more than Android. He cites a European-wide network study by ARCchart which claims that Finland has the highest Android smartphone penetration as well as the highest smartphone penetration.
 
The Netherlands is second with smartphone penetration followed by Austria. Krammer would not comment on Orange Austria's quarterly figures, but said that the revenues dropped slightly while the EBITDA is stable and customer base is growing slightly with a stable ARPU of EUR 29 per month.

Source: TelecomPaper