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 Monday, October 13, 2008

­Nigeria overtook South Africa to become the MEA region’s largest market in Q1 and it has further stretched its lead in the latest period, passing the 50m milestone and ending the quarter with 51.7m mobile connections. This makes it the 18th largest market in the world. South Africa – which is now nearly 100% penetrated – has less than one third of Nigeria’s population (44m v 138m) and is likely to drop into third place soon. Iran – with a population of more than 70m – has moved from sixth to third over the course of the last year and is adding customers four times as quickly as the RSA.

Egypt retains fourth position, with a total of 30.8m, up from 29.4m in March. The market here has been boosted by the arrival of a third entrant, though as is so often the way, the newcomer’s advertising budget merely serves to strengthen the incumbents. In the 13 months since Etisalat Misr launched, it has built a base of 2.5m customers, but both Vodafone and Mobinil have comfortably exceeded this with additions of 4.25m and 5.62m respectively.

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Source: Cellular News.