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 Wednesday, 17 February 2010

The latest national survey from market research company Synovate shows Kenya’s Internet market is growing fast and on the basis of this growth will soon reach “critical mass”. The growth in users is coming from both urban and rural areas and is predominantly amongst the young and well educated. Russell Southwood pored over the results.

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Critical mass kicks in when the number of users starts to create networking effects. In other words, existing users start to draw in new users who don’t want to be left out. In Kenya, this is clearly already beginning starting to happen. And although the number of daily Internet users is smaller than the overall estimated total of 3.5 million, it is beginning to grow significant and will continue to do so as access prices fall and local content offers become more varied.