Mobinil celebrates its 20 millionth customer and consolidates its leadership position on the Egyptian telecommunications market
Ten years after the launch of commercial activities, Mobinil celebrated yesterday in Cairo its 20 millionth customer in the presence of Olaf Swantee, Senior Executive Vice President, Personal Communication Services, UK, Europe and the Middle East for France Telecom-Orange, and Naguib Sawiris, Chairman and Chief Executive Officer of Orascom Telecom. Mobinil, which had 15 million customers at the end of 2007, increased its customer base by almost 5 million people in less than one year, a progression of around 35%. This commercial success allows Mobinil, in which France Telecom has a majority stake, to consolidate its leadership position on the Egyptian mobile telecommunications market with approximately 52% of market share.
This performance is essentially due to the high quality of service provided by Mobinil and its capacity to deliver innovative offers. The launch of a new 3G network last September, for example, has provided Egyptians with access to high-speed mobile Internet.
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Beyond Mobinil, France Telecom-Orange is also present in Egypt through two structures:
Orange Business Services, which provides services to large multinational companies, employs 1,500 engineers in Cairo. The activity started up in July 2004 and is one of Orange’s four global centres supporting Orange Business Services’ multinational customers. In Egypt alone, Orange Business Services works with around 150 local and foreign multinational companies, as well as around 50 airlines.
The Orange Labs in Cairo, which opened in January 2008, reinforces the Group’s global network of 18 Orange Labs and strengthens its capacity to propose innovative services to its customers, notably in the Middle East and Africa. The Orange Labs in Cairo also offers a unique opportunity to create partnerships with actors in the local ecosystem. Employing 50 people, of whom 90% are Egyptian, it enhances the Group’s capacity to deliver innovative services to its customers, and works in particular on specific usages and services for the region, such as voice services and content access in Arabic.
Finally, within the framework of its educational sponsorship programme, the Orange Foundation is participating in several projects including a programme, in partnership with Samusocial International, to help street children in Cairo. Other projects include an initiative in partnership with PlaNet Finance to develop micro-credit systems that will help women living in rural areas to create their own economic activity.
The Orange Foundation also participates in a scholarships programme for girls living in poor districts of Cairo.
Source: Wireless Federation.