Pakistan based mobile network operator, Mobilink has reported that its subscriber base grew by 900,000 net additions in Q3 2009 to reach just over 30 million. The customer base was down 4.2% year on year, as a result of the subscriber base clean-up undertaken throughout 2008 and early 2009, but has been growing throughout Q2 and Q3 09.
According to its internal reporting, Mobilink's market share increased from 40.62% in Q2 2009 to 40.70% by the end of Q3. According to Pakistan Telecommunication Authority, Mobilink's market share in Q3 was 30.9%. This market share is based on information disclosed by other operators which use different subscriber recognition polices.
Revenues during the quarter rose by 15.7% to US$934.6 million.
At the end of Q3, several changes in the tax structure were implemented as approved by the government. These include reduction in the federal excise duty (FED) on mobile usage from 21% to 19.5% and reduction in new SIM activation tax from PKR 500 to PKR 250. The new taxes were applicable from 1st July, 2009.
For the sales channels multiple retailer engagement activities were executed throughout the year including retailer promotion, franchise competition and sales blitz activities. Keeping in mind the vast geography of Pakistan, Mobilink introduced the concept of Jazz service points (JSP) to increase its reach to the remotest villages and towns. In addition to providing easy access to basic products and services, these service points also help in the up-selling of existing services.
During 2009, Mobilink continued its network expansion with investment of US$128 million till end of Q3. This Capex has enhanced the network's infrastructure, quality and coverage. Total cell sites stand at 8,025 till end of Q3.
Source: Cellular News