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 Thursday, April 17, 2008

Just as search became critical on the desktop, search will become increasingly important in the mobile space. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers through sponsored search opportunities. ABI Research believes mobile search advertising growth will be driven by this escalating array of options, as total search-related mobile advertising expands from $813 million in 2008 to $5 billion by 2013.

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Source: Cellular News.