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 Thursday, July 30, 2009

Mobile Money could reach a one-third penetration rate within 5-years, says a new report from Ovum. The report finds the market is still in its infancy, yet it has the potential to become a mass-market service. However, much will hinge on how well the industry addresses various market barriers, and its ability to nurture user demand with clear, simple and attractive propositions.

The mobile money market has accelerated in the last two years in emerging markets, mostly in more mature markets.

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Source: Cellular News