According to a study, Mobile internet usage between Q2 and Q3 ‘08 has risen by 25% in comparison to the three per cent growth rate of PC-based usage over the same time period. The study reveals that 7.3 million people are now using mobile internet rather than wired broadband. The reason behind this surge is developed countries like UK have reached broadband saturation point and it is becoming difficult to add new subscribers.
Another study reveals that by 2013 there will be a broadband connectivity increase of only 11 % year on year, rather than 28 % per year seen over the 2004 to 2008 period.
Mobile Internet caters a quarter of consumer’s aged 15-24 age in comparison to 16% of PC-based consumers. Only 12% of the over 55 demographic use mobile Internet. Further the study says that BBC News is the most visited site on mobile Internet whereas on PC-based Internet surfing, Google search is most popular.
According to a Research Analyst, the fact that the most weather, sports, news and email sites make up the majority of leading mobile sites show that mobile Internet is mainly about functionality and need at the moment as opposed to the more entertainment and ecommerce-focused makeup of the leading PC-based sites.
Source: Wireless Federation.