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 Monday, May 05, 2008

Web monitoring firm, Nielsen has reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.

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According to Nielsen, 87 million U.S. mobile users subscribe to mobile Internet services, and more than one in ten mobile subscribers (13.7 percent) actively uses mobile Internet each month. TotalWeb integrates data from Nielsen Online and Nielsen Mobile to report how this growing segment uses both mobile devices and PCs to access the Web.

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Source: Cellular News.