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 Wednesday, March 18, 2009

Analytics firm, comScore has reported that the number of people in the USA using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009.

Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

"Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people's lives," observed Mark Donovan, senior vice president, mobile, comScore. "This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information."

Accessed News and Information by Frequency of Access

Frequency of Mobile  Internet Access

Unique Users (000s)
Jan-08 Jan-09 Change
Daily 10,821 22,369 107%
Weekly 10,312 19,283 87%
Ever in the month 36,870 63,182 71%

*Excludes social networking

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Source: Cellular News.