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 Thursday, January 13, 2011

­Due to low penetration rates, an expanding economy, deploying 3G networks, and declining smartphone prices, mobile data revenue is expected to triple over the next five years in Peru, according to a new report from Pyramid Research.

The mobile market will be the main source of revenue growth and Peru's principal revenue generator throughout the forecast period. Pyramid expects mobile revenue to expand at a CAGR of 6.6 percent over the next five years, going from generating $2.2 billion in 2010 to $3.1 billion by 2015, indicates Juliana Gomez, Analyst at Pyramid Research. "Mobile data, driven by 3G deployments and higher adoption of enhanced data services, will experience a revenue increase from $355 million in 2010 to $1.07 billion in 2015," she adds.

Over the forecast period Telefonica will remain the market leader; however, the merger of America Movil-Claro and Telmex Peru this year will intensify competition. "Telmex will complement its multiplay packages with mobile services, and both companies will invest to grow their data business, particularly mobile Internet," says Gomez. In addition, America Movil's Claro continues to expand its 3G network and has gained market share by leveraging data services.

The Peruvian market has shifted to GSM as a result of Telefonica's decision to migrate from CDMA to GSM and Claro's adoption of this standard in 2006. "After launching a 3G network (UMTS/HSPA) in 2008 Claro continues the expansion of its 3G network throughout the country to further support mobile Internet services. Movistar and Nextel have followed suit launching 3G networks," she says. Pyramid expects 3G technologies and 4G technologies to represent 54 percent and 7 percent, respectively, of total mobile subscribers in 2015.

Source: Cellular News