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 Friday, 22 June 2012

The share of web traffic in Asia that comes from mobile devices has almost tripled in the pat two years, according to a recent blog post by pingdom. In fact, in some countries, close to half of all web traffic comes from mobile devices. India is very close to mobile traffic breaking 50 percent of all web traffic, as are several other countries in Asia as well as Africa.

As per the post, the countries with the highest share of mobile traffic as part of total web traffic are India at 48.87 percent, Zamibia at 47.09 percent, Sudan at 44.95 percent, Uzbekistan at 42.36 percent, Nigeria at 40.65 percent, Zimbabwe at 37.95 percent, Laos at 35.46 percent, Brunei at 34.66 percent, Ethiopia at 31.79 percent and Kenya at 29.2 percent.
The data reveals that Africa and Asia split the list between them. Africa amassed six countries, which left Asia with four. The first European country is the United Kingdom with 10.71 percent, and the U.S. showed 8.61 percent mobile web traffic as share of all web traffic.
Europe scored a 183.43 percent increase in mobile browsing share over this period, not that far behind Asia. But with the mobile share only increasing from 1.81 percent to 5.13 percent, Europe is still far behind both Africa and Asia when it comes to the percentage of users accessing the web using mobiles.
Worldwide, mobiles only account for about 10 percent of web access, but it’s a figure that is growing fast. With some countries already closing in on 50 percent of web traffic coming from mobiles – with India in the lead – it’s safe to assume this development will only continue.
Clearly, people are taking to their mobile devices all over the world to get on the Internet, but more so in Africa and Asia than elsewhere. 

Source: Wireless Federation.