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 Tuesday, April 01, 2008

Worldwide mobile advertising is projected to surpass $2.7 billion in 2008, up from $1.7 billion in 2007, but the market has developed slowly and obstacles remain, according to Gartner. Ease of use and relevancy to consumers are two important factors that must be addressed to help build momentum in the mobile advertising market.

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Despite challenges to the market, the industry is still poised for consistent growth. By the end of 2011 worldwide mobile advertising revenue is forecast to surpass $12.8 billion.

Source: Cellular News.