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 Friday, 17 April 2009

­The Mexican mobile market finished the year on 77.93m customers with a below-par performance for customer growth in Q4 2008. In fact, the quarterly increase of 2.24m was the smallest gain since Q2 06 and the smallest fourth-quarter gain in five years. The main cause of this was Iusacellís loss of 0.56m customers as the result of a customer clean-up programme.

However, the other operators also saw slightly disappointing figures for quarterly net additions, with all three recording a gain below that of Q4 07. The result was a marked slowdown in annual customer growth: from 21.2% in 2007, the rate fell to 13.4% in 2008, the first time it has dropped below 15% since Q4 03. However, with penetration at 70.5% at the end of the year, the decline may not be inexorable, and it is possible that 2009 will see a slight upturn.


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Source: Cellular News.