MTS, a unit of Sistema Syam TeleServices Limited (SSTL), has reportedly added around 800,000 customers in the month of October alone, with the launch of two low cost Android smartphones – MTS MTag 3.1 and MTS Livewire priced under US$ 100.
According to reports, a spokesperson for MTS has said that they were able to get 7,95,523 customers in the festive month of October because they gave the CDMA consumers the option to choose from a variety of Android phones at different price points and they also initiated a lot of awareness campaign across the country. He added that the launch of the two smartphones in the festive season helped propel their growth.
As per sources, pre-paid users received 150 minutes of calls, 150 SMSs and 150 MB of data free every month for 12 months, with the smartphone. Whereas postpaid users were offered a 12 month contract during which users had to pay Rs 250 each month, against which they received 250 minutes of calls, 250 SMSs and 250 MB of data free each month.
Source: Wireless Federation