State-owned Indian telco Mahanagar Telephone Nigam Ltd (MTNL) has announced the launch of a 3G mobile TV service, Telecom Talk reports. The new service it is claimed will offer MPEG4 picture quality and will be available in both the Delhi and Mumbai circles. MTNL has partnered with content provider Apalya Technology to offer the service, alongside vendor Alcatel-Lucent and IPTV service provider Aksh Optifibre, the latter of which already offers a fixed IPTV product, ‘iControl’, via the telco. Commenting on the launch, Dr Kailash Choudhari, managing director at Aksh, said: ‘We are proud to launch India’s first 3G mobile TV in Delhi and Mumbai. 3G Mobile TV as a value added feature epitomises convergence in technology realising ... live television viewing on the move.’ The new service utilises Alcatel-Lucent Mobile Streaming Server, which supports all types of standard-based media formats and dynamic switching from high-bit rate to low-bit rate streaming based on network coverage and bandwidth availability.