The number of mobile telecom subscribers in South Korea grew 125,401 Month on Month in September to 45.3 million and the penetration rate rose to 93.1%, reports Korea Investment and Securities. Monthly net additions in September were slightly higher than in July and August but only 50.7% of the monthly average in 1H08, which shows cooled competition since July.
Overall market shares stand at 50.53% for SK Telecom (SKT), 31.49% for KTF and 17.98% for LG Telecom (LGT). SKT’s slipped 0.01%p but LGT’s inched up by the same measure.
Although “010” prefix additions rose 17.2% MoM in September, mobile number portability (MNP) activations and handset changes contracted 5% and 20.8%, respectively. Therefore, total handset sales slipped 2.1% to 1.85mn in September from 1.88mn in August.
By operator, lower handset sales were 6% for SKT, 20.6% for KTF and 12.5% for LGT. The research house noted though that lower handset sales usually implies fewer marketing incentives and hence higher operating margins.
Source: Cellular News.