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 Tuesday, 21 April 2009

­The Kenyan market saw some major developments in the second half of 2008: in Q3, fixed operator Telkom Kenya launched a mobile network, and in the last quarter of the year, Econet Wireless finally managed to get up and running, more than five years after it was first awarded a licence. At the end of 2008, there were 15.90m mobile customers in Kenya. Annual net additions stood at 4.55m, up from 4.08m a year earlier, but proportionate growth fell from 56.0% to 40.1%. Fourth-quarter net additions increased from 0.65m in Q4 07 to 1.37 in Q4 08.

Safaricom dominates the Kenyan market, although the launch of Telkom (Orange) and Econet appears to have dented its market share. At the end of 2008 it had 12.39m customers, more than 9m ahead of nearest rival Celtel. However, having lost 2.7pp market share in Q3 08, it dipped a further 4.4pp in Q4 08 to finish the year on 77.9%. By contrast, Celtel does not appear to have suffered at all from the launch of the new networks, adding 4.4pp of market share in the second half of 2008 to finish on 19.4%. It topped the market for net additions in Q4 08 with a gain of 0.52m (compared to 0.43m for Safaricom) and finished the year on 3.08m.

Kenya: Quarterly Net Additions, Q1 08 – Q4 08

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Source: Cellular News.