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 Friday, December 05, 2008

­Pelephone is the third largest of Israel’s four networks, but it was the fastest growing in Q3 08, both in real terms and proportionately. It added 62k customers in the quarter compared to 40k for market leader Cellcom and 36k for second-placed Partner, and its proportionate quarterly growth rate stood at 2.4% compared to 1.3% for both its rivals. At the end of the quarter its active customer base was just short of 2.70m. Nearest rival Partner had 2.88m, which means that its lead over Pelephone was below 200k for the first time in three years.

In fact, Pelephone’s figure for quarterly net additions equalled the Q4 07 figure, which was the best since Q3 05. This is particularly impressive given that the Israeli market is now around 130% penetrated. Despite this strong performance, and the narrowing of Partner’s lead, any changes in the market ranking remain unlikely in the near future. However, Pelephone does lead the market in terms of 3G customers. Its CDMA2000 1x EV-DO base broke the 1m barrier during the quarter to finish on 1.07m, more than 100k higher than the W-CDMA base of Partner. On an annual basis, Pelephone’s 3G base grew 64.1% with net additions of 418k, compared to 410k for the prior twelve-month period.

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Source: Cellular News.