The Internet Corporation for Assigned Names and Numbers (Icann) has approved a plan to change the Internet's Domain Name System. The Icann board approved a plan to dramatically increase the number of internet domain name endings, dubbed generic top-level domains (gTLDs), from the current 22, which includes domains such as .com, .org and .net.
The decision is in line with the rights of groups to create new Top Level Domains in any language or script. New gTLDs are expected to change the way people find information on the internet and how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, enabling organizations worldwide to market their brand, products, community or cause in new ways. The first applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.