Danish cellco Hi3G Access is claiming to be ‘the first operator in Denmark’ to scrap roaming charges for several destinations within and outside the European Union (EU). According to a press release, under the initiative ‘3LikeHome’, from 17 March Hi3G’s subscribers travelling to Sweden, England, Ireland , Austria, Italy and Hong Kong will be able to make voice calls, use the web and send text messages at the same price as in Denmark, on any network in those countries. 3LikeHome will be included in every retail subscription that provides unlimited voice calls as well as a number of business subscriptions with inclusive calls.
Morten Christiansen, CEO of Hi3G Access Denmark, said: ‘Our customers are among the most advanced mobile users in Denmark. And according to figures from [Erhvervsstyrelsen] our customers use more than three times as much data as the average American. It is therefore natural for us to take the lead for more mobility with fewer limits.’