Bangladesh's Grameenphone has announced that it crossed the 23 million active subscriber mark last week, which indicated resurgence in subscriber growth for the Company.
Earlier in October this year the Company had announced 22 million subscribers with the acquisition of nearly a million new subscriptions in the third quarter of 2009, driven primarily by a startup price campaign, on the occasion of Eid festival during and after the Holy month of Ramadan.
This new additional million subscribers follows on the re-introduction of the subsidized BDT 150 start-up price, in November 2009.
Commenting on the resurgence and latest growth, Grameenphone CEO, Oddvar Hesjedal said that he was happy to see such a milestone closing for Grameenphone in 2009 with a subscriber base of 23 million. "As a company with now over 23 million subscriptions we are no doubt the preferred operator in the market," he said, "but this new addition of 1 million subscribers clearly demonstrates the stranglehold to growth of tele-penetration that the BDT 800 SIM tax has on the country because of the growth we see when the SIM tax is removed from the connection cost."
As of November 2009 there were 50.5 million mobile subscribers in the country and Grameenphone, with 23 million subscribers, holds 45.5 per cent of the market share.
Source: Cellular News