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 Thursday, January 29, 2009

­According to the latest research from Strategy Analytics, global mobile phone shipments fell 10 percent year-over-year, to reach 295 million units in Q4 2008. An economic downturn in developed and emerging markets caused the industry’s slowest growth rate since 2001.

Bonny Joy, Senior Analyst at Strategy Analytics said, “Global mobile phone shipments fell to 295 million units during Q4 2008, down a significant 10 percent from 329 million units in Q4 2007. An economic downturn in developed and developing markets caused the industry’s slowest growth rate since Q4 2001. Retailers have been de-stocking due to credit tightness, while consumers delayed purchases because of fears of a recession.”

Neil Mawston, Director at Strategy Analytics, added, “Three of the big 5 cellphone vendors recorded negative annual growth rates in Q4 2008. Motorola declined 54 percent, Sony Ericsson 21 percent and Nokia 15 percent. With volumes and revenues contracting sharply this year, much of the mobile industry’s focus will inevitably be on controlling costs and restoring profitability during 2009.”

Global Mobile Handset Shipments and Marketshare – Top 5 Vendors

Global Handset Shipments (Millions of Units)

Q4 '07 2007 Q4 '08 2008
Nokia 133.5 437.1 113.1 468.4
Samsung 46.3 161.1 52.8 196.6
LG 23.7 80.5 25.7 100.8
Motorola 40.9 159.0 19.0 99.9
Sony Ericsson 30.8 103.4 24.2 96.6
Others 53.9 181.5 59.8 215.8
Total 329.1 1122.6 294.6 1178.1

 

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Source: Cellular News.