Nigeria based Globacom has sold a staggering 600,000 new SIM cards since it launched its new Glo Mobile branded network in Benin just under two weeks ago. The company says that traffic has been significant at its new retail stores as well as 3rd party outlets.
The company won a GSM operating license in the country last year and has built out its network covering the main cities, with a new switching centre in Cotonou, capital of the country.
Estimates from the Mobile World record that the country ended last year with around 1.4 million subscribers, representing a population penetration level of just 17%. By that measure, the new network has captured some 30% of the enlarged market within just a few days.
The market leader at the end of last year was MTN with just over 54% of the market, followed by Bell Benin with 21.5%. Moov comes third with 24.6%.
Source: Cellular News.