The German mobile telecommunications services market reached EUR 5.0 billion in revenues in the third quarter of 2009, down 2.5 percent compared to the same period last year and up a seasonal 2.8 percent from the previous quarter, according to independent market research firm Telecompaper. The increase in non-voice (messaging and data) revenues of EUR 142 million in the last 12 months was again not able to compensate for the continued pressure on voice service revenues from cuts to mobile termination fees and fierce competition. T-Mobile Germany was able to increase its leadership position with 0.8 percent to over 36 percent market share, while Vodafone Germany's weaker performance (particularly in postpaid) contributed to a loss of 1.4 percent points to a market share below 34 percent. Growth in the prepaid segment at E-Plus and O2 Germany helped them to compensate for their drop in postpaid and slightly increase their share of total service revenues by respectively 0.4 and 0.3 percent points. In terms of mobile subscribers, the German market added around 1.0 million or 1.0 percent more customers in the three months to September 2009. During the last 12 months, the mobile industry added more than 2.2 million new subscribers to a total 108 million, mainly due to postpaid growth. Market penetration rose to 132.0 percent, from 129.0 percent a year earlier.
Telecompaper has updated its market outlook: For 2009, the mobile market is expected to decline 2-3 percent to around EUR 19.4 billion in total mobile service revenue and for 2010 a similar development is expected.