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 Friday, February 05, 2010

­A new report from Tariff Consultancy (TCL) says that voice and SMS roaming rates in Europe have halved between 2007 to 2010 due to an EU roaming price cap - but with very few prices applied below the cap. EU mobile roaming data rates are on average 5.4 euro, 5 times the 1 Euro per MB wholesale rate though individual operator data roaming rates vary from below the wholesale cap to more than 10 times the cap rate.

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Increasingly though mobile operators push a series of separate "opt in" roaming bundles for consumers that bypass the EU roaming cap which offer roaming discounts in return for a weekly or monthly fee to selected holiday destinations but can attract higher rates to EU countries than the EC rate cap.The net effect of the rebalancing of mobile roaming tariffs outside of the EU has been to make roaming services to the US or other countries relatively expensive by comparison with the EU.

For example:

- The price of a roaming voice call from the EU zone to the next geographical tariff zone has an average mark up of 200%

- The price of SMS roaming outside the EU zone to the next geographical zone has an average mark up of 160%.

- The price of Mobile Data roaming outside the EU zone to the next geographical zone has an average mark up of 270%.

Source: Cellular News