Etisalat, Nigeria’s fifth GSM operator has assessed that it will make a monthly average revenue per user (ARPU) of about 10 dollars from its Nigeria operations begin commercially next week. Etislalat’s Group Chairman, Mohammad Omran, outlined his company’s expectations from its Nigerian undertaking. He observed that ARPU levels in Nigeria were higher than in many other African countries and that by its operation in Nigeria Etisalat was “gaining a strategic foothold in Africa’s most exciting market.” With the existing situation in Nigeria like low penetration, large population and strengthening economy, it is anticipated that Nigeria operations will grow quickly. Etisalat’s coverage in Nigeria would be wide spread at launch reaching major population centres and would quickly spread and encompass the entire country, including the under-served hinterland, Omran added. It is at the final stage of testing prior to public launch.
With competition coming in question, Omran said, “creates a healthy environment for the businesses involved, as well as for the customer and when we enter a new market we offer services and telecommunications solutions based on intensive studies and market research relying on our experience as well as the expertise of our long-term partners.” Etisalat is aiming to introduce voice SMS, Etisalat online services, Mobilecam, a wireless camera that can be placed anywhere and accessed from 3G enabled mobile phones services in Nigerian Market.
Source: Wireless Federation.