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 Wednesday, July 22, 2009

­The top mobile markets in East Africa and the Indian Ocean islands are amongst the most liberalised on the continent. The top three markets are Kenya, Tanzania and Uganda and they all have about 10 million subscribers.

Each of these three markets has been a laboratory for competition. For example, Tanzania has issued seven mobile licences and Uganda has issued six. The number of operators has resulted in increased investment and marketing spend in the top three markets. And in all three countries, this competition has benefited African consumers as the cost of owning and using a mobile phone has fallen.

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Source: Cellular News